Algorithme Yandex Vladivostok sur le compatibilité mobile

algorithme yandex vladivostokYandex a lancé le nouvel algorithme Vladivostok  qui favorise les sites mobiles sur la version smartphone du moteur. Le nom de cet algorithme vient du nom de la capitale de l’Extrême-Orient russe. C’est dans cette ville, selon Yandex, qu’a été enregistré la plus importante utilisation de l’internet mobile.  Pour l’instant, l’algorithme Vladivostok fonctionne seulement en Russie, mais dans les prochains mois, il va être déployé en Ukraine, en Biélorussie, en Kazakhstan et en Turquie.

 

Comment fonctionne l’algorithme Yandex Vladivostok ?

Si la page n’est pas adaptée aux mobiles, cela ne veut pas dire, qu’elle va disparaître de la version mobile du moteur. La version mobile de votre site va devenir un des facteurs du classement. Pour Yandex, il est important que le moteur présente des pages compatibles mobiles pour le confort des internautes qui naviguent sur des smartphones. C’est pour cette raison, que pour une même requête, on peut voir des résultats différents sur ordinateur, tablette ou smartphone.

Comment faire votre site « mobile-friendly » ?

Pour faire votre site mobile friendly sur Yandex , il faut respecter deux conditions:

1.Le contenu et les images doivent être adaptés à l’écran du smartphone pour que les internautes ne soient pas obligés d’augmenter la police et de scroller la page à droite et à gauche

2. Le site ne doit pas avoir les éléments qui ne sont pas compatibles avec les plateformes mobiles. Il s’agit des éléments tel quels: flash, Silverlight plugins, Applet Java.

 

La mise en place de l’algorithme va d’un côté inciter les sites russes à avoir une version « mobile friendly » et de l’autre, « forcer » les internautes à utiliser davantage les mobiles pour effectuer leurs recherches ou les achats sur Yandex. C’est assez important pour les sites e-commerce. Selon le communiqué Yandex, aujourd’hui il n’y a que 18 % des sites qui sont optimisés pour les smartphones.

Si vous avez déjà un site en russe, vous pouvez vérifier sa compatibilité ici.

Si vous trouvez cet article utile laissez-moi votre commentaire ou partagez-le sur les réseaux sociaux

About Olga Ruiz Consultante Yandex

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