Création des campagnes publicitaires sur Vk.com

Olga Ruiz Consultante Yandex

Qu’est-ce que c’est Vk.com ?

vk reseau social en russieVk.com (on peut traduire du russe comme « en contact ») est un réseau qui est très similaire à Facebook. Aujourd’hui Vk.com reste un des réseaux sociaux en Russie le plus visité ainsi que sur les territoires des pays russophones tels que Biélorussie, Ukraine, Kazakhstan.  Il a été créé en 2006 par les frères Durov Pavel et Nicolas.

Vk.com compte plus de 100 millions des utilisateurs actifs avec plus de 60 millions visiteurs quotidiens. Malgré la similitude graphique Vk.com avec celle de Facebook, il y a pas mal de différence au niveau des fonctionnalités: gestion de la page, accès aux communautés, gestion la publicité. Cet outil est très utilisé par les sites e-commerce en leur permettant de bien segmenter la cible et adapter les annonces en fonction de l’objectif du site.

 Il existe trois types de publicité sur Vk.com: les annonces classiques dans le fil d’actualité ou sur le côté droite, incitation à la participation au jeu de concours ou la création de la communauté.

 

Tout d’abord, il faudra créer le compte dans Vk.com (le lien). L’interface de la création du compte est aussi disponible en français 🙂

 

création du compte sur vk.com

Ensuite, vous allez dans la partie « Publicité » et choisissez l’option en fonction de vos objectifs médias :

  • Les annonces ciblées
  • Jeux de concours
  • Création des communautés

Aujourd’hui, je parlerai plus de la création et du paramétrage des annonces ciblées.

La création des annonces ciblées sur VK.com

Ce type de publicité vous permettra en quelques minutes de créer les annonces et choisir votre cible.

Les avantages des annonces ciblées

  • Vous pouvez segmenter votre audience et bien choisir la cible ;
  • Vous choisissez le moyen de paiement : CPC ou CPM
  • Vous pouvez changer le visuel et le texte à n’importe quel moment
  • Vous accédez à la statistique et aux performances des campagnes à tous moment

 

Création des annonces Vk

Ensuite, vous passez directement à la création de l’annonce: vous insérez le titre, la description et téléchargez le visuel. Attention pour le titre maximum 25 caractères et 60 caractères pour la description. Les images peuvent avoir deux formats: 90×65 et 90×120

creation des annonces publicitaires sur vk.com

Passez au paramétrage de la cible. Choisissez la géolocalisation (1), villes si nécessaire (2), vous pouvez exclure les villes où vous ne voulez pas faire apparaître votre publicité (3), indiquez le genre (4), l’âge (5), le jour d’anniversaire (6) et le statut matrimonial (7)

 

geolocalisation annonce sur vk

Ensuite choisissez votre moyen de paiement : au CPC ou au CPM et cliquez sur la « création de l’annonce ». Votre annonce doit être validée par l’équipe de VK.com. Généralement, la validation prend 2-3 heures au moyen, maximum 24 heures (cela dépend du volume des annonces et des campagnes)

moyen de paiement pour la publicité sur vk

Vous pouvez passer au paiement. Il faut savoir que sur Vk.com, vous pouvez payer par plusieurs moyens:

paiement publicité vk

  • par carte bancaire: Visa, Master Card
  • par virement: WebMoney, Yandex Money, Qiwi portefeuille
  • par terminaux : Comepay, Banque Crédit de Moscou, City-Info.

Voici votre campagne est prête pour la diffusion. 🙂

 

Si vous trouvez cet article utile laissez-moi votre commentaire ou partagez-le sur les réseaux sociaux

4 552 comments on “Création des campagnes publicitaires sur Vk.com”

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