Page Turbo sur Yandex Direct sort de beta

La page turbo sur Yandex Direct sort de la version beta selon le blog officiel de Yandex

turbo page yandex direct

Si vous n’avez pas encore testé les pages Turbo pour votre publicité, il est temps de le faire. Ces pages se chargent plus rapidement sur les mobiles, elles aident à réduire le taux de rebond et améliorer le taux de conversion.

Les paramètres des pages turbo sur Yandex Direct sont plus flexibles

Maintenant, vous pouvez créer des pages Turbo pour des annonces graphiques et vidéo et les ajouter à vos campagnes publicitaires sur Yandex.Direct.

Dans le nouveau modèle de produits, vous pouvez indiquer ou modifier les prix des produits en roubles ou en euros. Si vous faites des promotions ou des soldes, vous pouvez indiquer le nouveau prix à côté de l’ancien prix. Le système Yandex.Direct calcule automatiquement et affiche le pourcentage de réduction sur la page de destination.

Voici un exemple:

page turbo sur yandex direct

Sur la page Turbo, vous pouvez ajouter également un menu au format Sidebar. Le menu sera affiché sur le côté droite et permettra d’afficher les sections supplémentaires du site ou d’autres pages turbo.

Pour analyser les statistiques de vos pages turbo, vous pouvez utiliser Yandex Metrika.

Les pages turbo sont également indexées par Yandex. Donc, elles peuvent vous apporter le trafic supplémentaire si elles correspondent bien à la requête des internautes.

Si vous avez des questions concernant l’intégration des pages turbo dans vos campagnes publicitaires, contactez-nous :)

Si vous trouvez cet article utile laissez-moi votre commentaire ou partagez-le sur les réseaux sociaux

About Olga Ruiz Consultante Yandex

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