Yandex « Baden-Baden » et Google « Fred »

 

yandex_baden_google_fred

En mois de Mars les deux moteurs de recherche (Yandex et Google) ont lancé les algorithmes dont l’objectif est d’améliorer la qualité du contenu sur les websites.

Yandex a sorti  l’algorithme « Baden-Baden » contre le contenu sur optimisé et Google a lancé l’algorithme « Fred » contre le contenu de faible valeur.

L’algorithme de Yandex « Baden-Baden »

Yandex a lancé un nouvel algorithme le 23 Mars 2017 contre le contenu sur-optimisé qui est contient la répétition des mots-clés et qui n’a pas de sens pour les internautes. Il faut dire que cet algorithme touche aussi les noms de domains sur-optimisés. Certains sites sur Yandex ont perdu entre 7 et 20 positions après le lancement de « Baden Baden ».

Comment sortir votre site après Baden-Baden ?

  • Retravailler le contenu de votre site. L’information doit être orientée « user experience »;

 

  • Supprimer du text des phrases ou les expressions (deux-trois mots) sur-optimisées;

 

  • Faire attention à l’optimisation des balises h1-h6, meta description, les attributs « alt », et les commentaires;

 

  • Obtenir l’indexation rapide (faire une demande auprès de Yandex Webmaster Tools). Si vous avez corrigé toutes les erreurs, vos positions doivent s’améliorer après 1-2 updates.

 

Voici un exemple du site qui a été touché par cet algorithme de Yandex:

google fred et baden baden yandex

Un algorithme « Fred » de Google

Google a également nous fait « plaisir » avec son algorithme « Fred » lancé 8 mars. Au début il était invisible ( les responsables de Google ont décidé de ne pas annoncer le lancement de cet algorithme), mais très vite on s’est rendu compte suite aux pertes importantes de la visibilité (entre 40% et 80%).  De nombreux sites ont été touché par cet algorithme.

Voici les trois principales critères qui ont été pris en compte par Google:

  • Le contenu sur-optimisé  (+40% des mots clés );
  • Le texte ayant moins de 300 mots;
  • La qualité médiocre des articles (contenus pas intéressants et inutiles pour les internautes)

Est-ce que votre site a été touché par ces algorithmes? N’hésitez pas à partager vos remarques, conseils dans les commentaires:)

 

Si vous trouvez cet article utile laissez-moi votre commentaire ou partagez-le sur les réseaux sociaux

About Olga Ruiz Consultante Yandex

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