Yandex.Direct est une plateforme unifiée pour la création et la gestion de publicités contextuelles et graphiques.
Cet ensemble des inventaires vous permet de créer un entonnoir de ventes et d’atteindre vos objectifs marketing digital à tous les niveaux.
Dans Yandex.Direct vous pouvez configurer un scénario de communication efficace avec vos consommateurs.
Par exemple:
- vous lancez une campagne média – les utilisateurs se familiarisent avec votre marque;
- vous re-ciblez ceux qui ont vu votre bannière multimédia – les utilisateurs accèdent à votre site Web;
- vous montrez smarth banner à ceux qui ont consulté les produits sur votre site. Les utilisateurs reviennent sur le site et effectuent un achat.
Les Formats Publicitaires sur Yandex.Direct
Performance Publicité – paiement au CPC:
Annonces Textuelles: c’est un format universel avec la possibilité d’ajouter de la vidéo, l’image, la carte de visite au niveau de l’annonce textuelle en tant qu’une extension. À noter que, les extensions vidéo et image vont s’afficher uniquement sur les sites partenaires de Yandex ;
Smart Banner : les annonces dynamiques se personnalisent en fonction des produits que vous avez regardé sur le site.
Branding Publicité – paiement au CPM :
Vidéo : téléchargez votre propre vidéo ou créez une vidéo automatiquement via l’outil Yandex.Direct ;
Bannière Display: téléchargez votre propre bannière (statique et dynamique) ou créez une via l’outil de création bannière sur l’interface Yandex.Direct.
La bannière Display vous donne :
- la possibilité de segmenter plus l’audience et de combiner les différents types de ciblage;
- la visibilité stricte des annonces et protection anti-triche;
- la data sur les intérêts des utilisateurs par device et sur la fréquence de diffusion.
Concernant les audiences et les différents segments, vous pouvez créer sur Yandex.Audience ou sur Yandex.Metrika.
Besoin d’aide dans la mise en place d’une campagne? Contactez-nous 
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